forum

forum is a media platform nurturing debates between europeans by curating and translating articles from leading publishers such as the new york times, the economist, the independent, EL MUNDO into 6 european languages.

role
product design
industry
MEDIA PUBLISHING
type
b2b / B2C

Challenge

Imagine Reddit x Medium x Newspaper in your native language. That's what we've been trying to build. Using machine learning translation software, we've tried to bridge the gap between Europeans by offering them the best content curated by experts from the world's most credible news publishers and thought leaders.

My role

I joined the company as the sole designer. As with any startup, I wore multiple hats - my responsibilities were split between product, UX/UI, and visual/brand design.

Before I joined, the Forum team had already developed the MVP version and signed on some of the biggest names in publishing. Their goals were high-level. They wanted to take the platform to the next level. My job was to rethink the existing user flows and almost completely redesign the platform

I worked closely with the CTO, the engineering team, and the product manager. We delivered the redesigned platform within two months and continued iterating, building features and keeping readers engaged. We also worked on the back-end side of the platform, helping our editors speed up the publishing process. Funnily enough, one of the most complex features was to create a simple and intuitive way for editors to publish and edit articles in six different languages.

Takeaway

Forum has been a hell of a ride. We've improved and accelerated editors' workflows, made numerous user interface improvements, experimented with different models to keep readers engaged, and developed the paywall and payment flows from scratch. It's been a super interesting and challenging 9 months.

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