volkswagen
proshare

proshare is a venture powered by volkswagen, revolutionizing the concept of ownership in the utility vehicle space. The most flexible, economically and ecologically efficient mobility solution for your transportation needs.

role
product design
industry
Mobility
automotive
type
b2b / B2C

Challenge

Imagine you're moving, shopping at Ikea or just need to transport some stuff that doesn't fit in your backpack or even in your car. Proshare solves this problem. Simply download the app, find a vehicle, and access your Volkswagen commercial vehicle keylessly via the app. Forget rigid car rental agency hours, paper contracts, or opaque pricing models.

Sounds interesting? Sure, it does :) My job was to design this whole new experience.

My role

I joined the company as a second designer and was given a great opportunity to design the mobile app and help with the web app. Our goal was to create a seamless, intuitive, user-friendly and engaging car sharing experience that accommodated three different types of vehicles.

Initially, our main target audience was construction companies and workers. So as a designer, I had to take into account that most of our users were probably not tech-savvy. The app had to be bulletproof. During my process, I followed IDEO's Human-Centered Design and Lean UX design thinking process to ensure my design decisions were supported by user research and feedback. The team consisted of a product owner, a senior designer, and four software engineers.

Takeaway

The Proshare team was one of the best teams I have ever worked with. Transparent, professional, ambitious and committed to one goal - delivery. I was presented with an amazing opportunity and I didn't take it for granted. To this day, I consider Proshare designs one of my coolest :) I learned a ton of new stuff. Unfortunately, Covid struck, things became unclear, shares fell, the market panicked and Volkswagen decided to end the Proshare journey.

Nikolay Melnikov
Lead Software Engineer @ Proshare

Ante is one of the most reliable and effective people that I worked with. After inheriting the design specifications of the mobile app, Ante reworked the original vision of the product, and presented an app with intuitive user experience and future-proof design.

We collaborated very closely and the communication process was alway productive and ever-flowing. As the product requirements changed and evolved over time, it was a matter of minutes/hours until the existing designs were updated or new ones were created.

It was a great experience to be on the same team as Ante and I really hope that our professional paths will cross some time in the future.

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